Project Description — Flux Tone
Flux Tone is a study in how visual identity can be both fluid and high controlled. The project was built around the idea precision motions where every element responds with intention.
Typography follows a strict hierarchy, but its rhythm introduces the movement, balancing clarity with energy. Color works as a function signal system, guiding focus through deliberate contrast instead of aesthetic. Shapes shift between modular softness and geometrics.
Category
Packaging Design / Brand Guidelines
Timeline
Mar 2025 – Apr 2025






